Hullabaloo over Hulu — According to The Wall Street Journal, Hulu owners NBC Universal, News Corp. and Disney are concerned about their precocious child, Hulu. The problem, it seems, is that Hulu is a hit. Its success may threaten their traditional broadcast model. Such things happen in a consumer-driven economy. But at least the networks own Hulu. This puts them in a better position than in which the music industry found itself when Napster came along.
Quasi-celebs in cyberspace — Thanks to reality TV, advertisers have a wider than ever range of “celebrities” to choose from. And, they also have a more affordable way to exploit them: simply have them them endorse products on their Facebook fan pages.
A triple pittance is still a pittance — Twitter expects to triple ad revenues in 2011. But then, 2011 ad revenues were $45 million, negligible in the online world. But then again, they have to start somewhere.
Targeting, FB style — Facebook continues to find ways for advertisers to better reach people who click related “like” buttons. Before you get worked up about alleged privacy intrusion, consider that as a result you will be more likely to see ads that are meaningful to you when you log in. This could be a win-win.
Super Bowl commercials update — National spots on the Super Bowl have sold out at about $100,000 per second. This year, there will be a resurgence of auto ads, including Chevy, Hyundai, Kia, BMW, Mercedes-Benz and others. Meanwhile, Anheuser-Busch will use Facebook to run seconds-long “trailers” of its upcoming Super Bowl commercials . They hope to make us eager to see the spots in their entirety during the game.
Stupid Headline of the Week Candidate — From AAF SmartBrief comes this gem: “Loss of Olbermann may hurt MSNBC — or not.” Yeah. I’d say that about covers the possibilities.
—Steve Cuno
Quasi-celebs in cyberspace — Thanks to reality TV, advertisers have a wider than ever range of “celebrities” to choose from. And, they also have a more affordable way to exploit them: simply have them them endorse products on their Facebook fan pages.
A triple pittance is still a pittance — Twitter expects to triple ad revenues in 2011. But then, 2011 ad revenues were $45 million, negligible in the online world. But then again, they have to start somewhere.
Targeting, FB style — Facebook continues to find ways for advertisers to better reach people who click related “like” buttons. Before you get worked up about alleged privacy intrusion, consider that as a result you will be more likely to see ads that are meaningful to you when you log in. This could be a win-win.
Super Bowl commercials update — National spots on the Super Bowl have sold out at about $100,000 per second. This year, there will be a resurgence of auto ads, including Chevy, Hyundai, Kia, BMW, Mercedes-Benz and others. Meanwhile, Anheuser-Busch will use Facebook to run seconds-long “trailers” of its upcoming Super Bowl commercials . They hope to make us eager to see the spots in their entirety during the game.
Stupid Headline of the Week Candidate — From AAF SmartBrief comes this gem: “Loss of Olbermann may hurt MSNBC — or not.” Yeah. I’d say that about covers the possibilities.
—Steve Cuno
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