Prices So [---] Low
For nine years, British furniture retailer Sofa King has advertised prices that are “Sofa King low.” Last week, the UK’s Advertising Standards Agency (ASA) banned the slogan, ruling it “…offensive and unsuitable for general display … because the phrase could have been interpreted as a derivative of a swear word.” Gee, ya think?
In that moment, the ASA couldn’t have sounded more British.
That it took the ASA nine years to reach this conclusion serves to illustrate a point made by Mark Twain: “Why shouldn’t truth be stranger than fiction? Fiction, after all, has to make sense.”
—Steve Cuno
For nine years, British furniture retailer Sofa King has advertised prices that are “Sofa King low.” Last week, the UK’s Advertising Standards Agency (ASA) banned the slogan, ruling it “…offensive and unsuitable for general display … because the phrase could have been interpreted as a derivative of a swear word.” Gee, ya think?
In that moment, the ASA couldn’t have sounded more British.
That it took the ASA nine years to reach this conclusion serves to illustrate a point made by Mark Twain: “Why shouldn’t truth be stranger than fiction? Fiction, after all, has to make sense.”
—Steve Cuno
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