Snow job—From North Carolina to Maine, post-Christmas sales are down. Seems that mall parking lots can’t accommodate both cars and all that snow. And, of course, people aren’t willing to brave the roads to get there. However, folks are stocking up on groceries, and The Home Depot reports a surge in snow blower and snow shovel sales.
Diet wars—Jenny Craig has decided to emphasize the importance of exercise in conjunction with diet. I’m torn between saying “Good for them, that’s the responsible thing to do” and “Duh, if you exercise more and eat less, you don’t need Jenny Craig.”
Almost thou persuadeth me to be a Pepper—This is a campaign I can get behind. Dr Pepper/Snapple Group just pledged $15 million to build or repair 2,000 playgrounds over the next three years. Tina Barry, senior vice president of corporate affairs, said, “A fit and active lifestyle is one of our philanthropic goals. Playgrounds align with that.” Go ahead, cynics, observe that this is naught but a name-awareness marketing ploy. Fine. Communities still get playgrounds out of it.
—Steve Cuno
Diet wars—Jenny Craig has decided to emphasize the importance of exercise in conjunction with diet. I’m torn between saying “Good for them, that’s the responsible thing to do” and “Duh, if you exercise more and eat less, you don’t need Jenny Craig.”
Almost thou persuadeth me to be a Pepper—This is a campaign I can get behind. Dr Pepper/Snapple Group just pledged $15 million to build or repair 2,000 playgrounds over the next three years. Tina Barry, senior vice president of corporate affairs, said, “A fit and active lifestyle is one of our philanthropic goals. Playgrounds align with that.” Go ahead, cynics, observe that this is naught but a name-awareness marketing ploy. Fine. Communities still get playgrounds out of it.
—Steve Cuno
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