I have no objection to sales calls. I make them myself. But I hate deception, pushiness, and failure to listen.
Today I have the pleasure of reporting a good call that came my way.
The caller opened by asking if he’d reached me at a good time. I do that myself when making calls, and as a callee I can tell you I appreciated the courtesy. He was honest—didn't try to convince me he wasn't telemarketing. (It's an insult to my alleged intelligence when telemarketers lie, "I'm not selling anything. I'm just calling to inform you of…”)
Moreover, in requesting a sponsorship for a university student program, he acknowledged that my company would be doing the program a favor, rather than trying to dress up the request as some unbeatable advertising opportunity ("Your logo will appear in our brochure in front of … um … up to ten … um … disinterested people").
I signed up.
Steve Cuno
Today I have the pleasure of reporting a good call that came my way.
The caller opened by asking if he’d reached me at a good time. I do that myself when making calls, and as a callee I can tell you I appreciated the courtesy. He was honest—didn't try to convince me he wasn't telemarketing. (It's an insult to my alleged intelligence when telemarketers lie, "I'm not selling anything. I'm just calling to inform you of…”)
Moreover, in requesting a sponsorship for a university student program, he acknowledged that my company would be doing the program a favor, rather than trying to dress up the request as some unbeatable advertising opportunity ("Your logo will appear in our brochure in front of … um … up to ten … um … disinterested people").
I signed up.
Steve Cuno
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