Say what you will
about Domino’s pizza.
I’ll probably agree.
It’s just that, well,
I like watching this guy.
I admit it. I’m obsessed.
Once I order, I must—MUST—keep the Domino’s window open so I can track the progress of my pizza in real time, even as I (allegedly) work on other stuff. Sure enough, within minutes of Stage 5’s lighting up, there is a knock at my door.
Certainly I am not the only one so obsessed. I think this is marketing brilliance. Involvement devices are always a good idea. This one is more than involving. It makes waiting for your pizza fun.
Once I order, I must—MUST—keep the Domino’s window open so I can track the progress of my pizza in real time, even as I (allegedly) work on other stuff. Sure enough, within minutes of Stage 5’s lighting up, there is a knock at my door.
Certainly I am not the only one so obsessed. I think this is marketing brilliance. Involvement devices are always a good idea. This one is more than involving. It makes waiting for your pizza fun.
—Steve Cuno
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