Domino’s divulges daunting destination
Domino’s announces plans to go to the moon.
Chevy is arguably already there.
Moon to Domino’s: out of this world, but only literally. The president of Domino’s Pizza in Japan announced plans to spend $21 billion to open a store on the moon. Since the moon doesn’t have much of a growing season, I suspect Domino’s will have to ship ingredients from Earth, which will mean an inevitable flavor loss as ingredients sit in containers during lengthy transit. In other words, Domino’s pizza there will taste just like Domino’s pizza here.
Earth to Chevy: that levy is dry. I bet most of you don’t know that, for the last year, Chevy has pumped big money into a new slogan, much less could regurgitate it. Maybe it’s because “Chevy Runs Deep” failed to make a dent in the car-buying consciousness, of you which you are a part. GM’s solution? Sadly, it is not to face the fact that a slogan cannot make a brand relevant any more than a snazzy new pocket protector can make a nerd sexy. In announcing plans to “reinvigorate” the slogan, GM’s Chief Marketing Officer Joel Ewanick said, “We haven’t really elaborated what we mean by that.” Agreed. Maybe that’s because it doesn’t mean anything relevant?
—Steve Cuno
Chevy is arguably already there.
Moon to Domino’s: out of this world, but only literally. The president of Domino’s Pizza in Japan announced plans to spend $21 billion to open a store on the moon. Since the moon doesn’t have much of a growing season, I suspect Domino’s will have to ship ingredients from Earth, which will mean an inevitable flavor loss as ingredients sit in containers during lengthy transit. In other words, Domino’s pizza there will taste just like Domino’s pizza here.
Earth to Chevy: that levy is dry. I bet most of you don’t know that, for the last year, Chevy has pumped big money into a new slogan, much less could regurgitate it. Maybe it’s because “Chevy Runs Deep” failed to make a dent in the car-buying consciousness, of you which you are a part. GM’s solution? Sadly, it is not to face the fact that a slogan cannot make a brand relevant any more than a snazzy new pocket protector can make a nerd sexy. In announcing plans to “reinvigorate” the slogan, GM’s Chief Marketing Officer Joel Ewanick said, “We haven’t really elaborated what we mean by that.” Agreed. Maybe that’s because it doesn’t mean anything relevant?
—Steve Cuno
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