TiVo just announced the least-zapped televised movie promos for yesterday’s Oscar contenders. During the past six months, “Up in the Air” with George Clooney was zapped the least. Similarly titled animated feature “Up” was a close second. “Avatar” came in third.
I might add that TiVo finds that the most-watched categories of TV commercials in general are, first, movie promos and, second, direct response spots. Think about that next time you’re about to sink your budget into a self-indulgenty entertaining spot just because your ad agency assures you it will win a Clio.