| This sort of thing doesn’t help marketing’s image One fine day at Costco, I spied a delightful looking boxful of crayons, markers and coloring books, pictured at left. I purchased it on the spot. Couldn’t wait to watch the grandkids eagerly dig in. Except, well, the next photo shows what we saw upon opening the box. For all I know, a label listed the box’s contents such that there was, technically speaking, no deception. Either way, there sure as heck was a deception practically speaking. When marketers pull shenanigans like this, I don’t blame people for viewing the profession askance. —Steve Cuno |
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