Within a few days, I received a note from an outraged consumer. He felt it was deplorable that “…a health care organization would encourage people to ingest ice cream.”
(Let me state here and now that I had no idea people were actually ingesting the stuff. We thought they would merely eat it.)
The outraged consumer’s helpful letter concluded with a suggestion that we offer bran muffins instead.
I’m not making this up.
The urgent care center was mobbed with visitors, and the nearest Baskin Robbins ran out of its most popular flavor. Clearly the promotion did its job. Bran muffins might have been healthier, but no one would have come to our party.