Nielsen just published its list of Top Ten Best-Liked Commercials of 2010. Before I share the results, kindly bear with my inner curmudgeon, who insists on pointing out that Nielsen’s conclusions are interview-based, which make them not too reliable. Moreover, “most-watched” is a far cry from “sold the most stuff.”
With the above caveats duly noted, here’s the list:
Target — a series of spots starring a smoke monster to promote smoke detector sales.
M&M’s — spot in which the candies wage a food fight against a snack-seeking man; and a spot featuring the candies running as political candidates.
Chef Boyardee — where a mom goes to extremes to keep her child from learning that a can of ravioli contains a day’s serving of veggies.
Snickers — a spot in which eating the candy turns Aretha Franklin from an intolerable diva into a regular guy; and one featuring Betty White playing football and getting muddy.
Samsung — a family brings home and watches an aquarium to simulate 3D TV.
Starburst (I admit to enjoying this one myself) — the stereotype-defying Scottish Korean spokesman.
—Steve Cuno
With the above caveats duly noted, here’s the list:
Target — a series of spots starring a smoke monster to promote smoke detector sales.
M&M’s — spot in which the candies wage a food fight against a snack-seeking man; and a spot featuring the candies running as political candidates.
Chef Boyardee — where a mom goes to extremes to keep her child from learning that a can of ravioli contains a day’s serving of veggies.
Snickers — a spot in which eating the candy turns Aretha Franklin from an intolerable diva into a regular guy; and one featuring Betty White playing football and getting muddy.
Samsung — a family brings home and watches an aquarium to simulate 3D TV.
Starburst (I admit to enjoying this one myself) — the stereotype-defying Scottish Korean spokesman.
—Steve Cuno
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