I often rue the fact that advertising uses the same media that the entertainment industry uses. The resultant temptation is to assume that good entertainment makes good marketing.
Wowing people with your creativity doesn’t sell. Using your creativity to make someone connect with and want your product—that sells.
Ethan Bolt’s new article in Direct Marketing IQ has some much-needed, nuts-and-bolts reminders about how to make direct mail work harder. You’ll note that more than one expert Bolt interviews cautions against pizzazz for its own sake. Click here to read it now.
—Steve Cuno
Wowing people with your creativity doesn’t sell. Using your creativity to make someone connect with and want your product—that sells.
Ethan Bolt’s new article in Direct Marketing IQ has some much-needed, nuts-and-bolts reminders about how to make direct mail work harder. You’ll note that more than one expert Bolt interviews cautions against pizzazz for its own sake. Click here to read it now.
—Steve Cuno
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