Really, why did you ask?
The marketing director asked me where in the nav bar, in my experience, CONTACT US should go.
I showed her where, in my experience, it seemed to work best. “No,” she said, not politely. Pointing to a different spot, she said, “I think more people will see it here.”
Fine. It was her contact button. She could have it anywhere she wanted.
My recommendation was data driven, however, whereas hers was opinion driven. Marketers usually have better luck with the former.
But something more trivial about the exchange is what really bothered me. If she knew where she wanted CONTACT US come hell or high water, why did she bother asking? For that matter, why hire expertise only to let your personal preference overrule it?
Sadly in this profession, neither is unusual.
That company is no longer a client.
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