A Bit of Snark from the
“Those Who Can / Those Who Teach”
Department
I love the University of Utah. Honest. I’m an alum. Class of ’79. If you have a chance to enroll at the U of U, by all means do. That said, I cannot resist a snarky chuckle each time I receive an email seeking to interest me in the U’s “Integrated Marketing Communication Certificate Program.” That’s it on the right. I challenge you to wade through the text. Perhaps before offering to make me into a better marketing communicator, these folks should attend a seminar on copy writing. I just happen to teach one. —Steve Cuno |