Here’s a suggestion for more effective posters, billboards and vehicle wraps. Step back. Take a look at your work from a respectable distance.
What looks great up-close on a monitor may be illegible or indistinguishable once it’s plastered to a distant wall, hoisted onto a billboard, or wrapped around a trailer traveling down the freeway.
While you’re at it, remember that drivers have only a moment to glance at your layout. This is no time for subtlety or complexity. So, besides stepping back, be sure you have crafted a message that the average driver can take in with little more than a glance.