My new column in Deliver magazine:
Note to parents: Washing your kid’s mouth with soap doesn’t prevent cussing. I know this because when my son was small, he tested it. Upon seeing a repeat-offender friend’s mouth cleansed for the umpteenth time, he came home, applied soap to his own mouth and then tried to say “damn.” And succeeded.
Little did he know that he’d used the scientific method. And if potty-mouthed kids can use it, so can marketers who want to increase their effectiveness.
Click here now to read the rest of the column.
Note to parents: Washing your kid’s mouth with soap doesn’t prevent cussing. I know this because when my son was small, he tested it. Upon seeing a repeat-offender friend’s mouth cleansed for the umpteenth time, he came home, applied soap to his own mouth and then tried to say “damn.” And succeeded.
Little did he know that he’d used the scientific method. And if potty-mouthed kids can use it, so can marketers who want to increase their effectiveness.
Click here now to read the rest of the column.
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