I’m actually praising someone’s copy
Like most business owners, I receive my share of emails from people who want to redo my website. They all have pretty much the same pitch: “I was reviewing your website and I saw a number of areas where I can help blah, blah, blah.”
No, you neither reviewed my site nor have a list of tailored recommendations at the ready. You may scurry to come up with something if I reply, but more likely you’ll give me the same pitch you give everyone. Oh, and I’m not in the market for a web developer, anyway. Straight to TRASH each one goes.
A refreshing exception arrived yesterday. The subject line was “New to SLC.” Not great, but not bad, either. Here’s the body:
Hey Steve - so I'm relatively new to Salt Lake (I'm a web dev) and don't really know anyone in the area/same industry. I'm just reaching out to say hey and meet others in the area - complete disclosure I found you guys with a Google search looking for others in the industry.
If a human reads this :) I'm just saying hi, I'm really not trying to sell anything.
So I replied:
Congratulations, Dave. Yours is the first email solicitation from a web developer that I didn’t delete with just a glance. In fact, I like it and will most likely feature it in my blog sometime soon. There is an art to making a solicitation read like a personal note, and you nailed it. Now, the bad news: I’m a one-person show whose web needs are more than met. A very low bar, in my case.