Yesterday in New York, 170 brands were auctioned to new owners. According to The New York Times, someone ponied up $45,000 for Shearson, $32,500 for Meister Brau, and $30,000 for Handi-Wrap. A college student bought Collier’s for $2,000. General Cinema, Homestake Mining, and Victrola (ah, the nostalgia that one stirs) each went for $1,000. Allied Signal and American Petrifina went as a package for $1,000 total.
Just to put all of that in perspective … remember TV Guide? About two years ago, that brand sold for $1.