All bad ideas. When you track ad performance, it soon becomes clear that none of these factors has anything to do with producing sales.
So the trick is to set aside personal inclination and trust the evidence. (More than sound marketing advice, it is sound advice for life in general.)
We concede that to rely on evidence-not-intuition is harder than it sounds. When your gut and conventional advertising wisdom say “no one will read this much text,” “no one will come to the store for a small free gift,” or “no one really calls from those late-night commercials,” why should you believe us when we say otherwise? Answer: We were skeptical ourselves at first; but after tracking these tactics in the real world, we had to concede.