The post that won’t die -- For the most part, this blog comprises how-to’s, news and commentary on the subject of marketing. Yet the post that (still) pulls the most hits and comments, better than a year after its appearance, is this one about a company called G.W. Equity. Why, do you suppose?
Fresh from the Irony Department — Speaking of reader response to posts, yesterday’s offering on style generated unusual interest. Much of it came from people who resented being told to use a stylebook, and who should have consulted one before writing.
Text and the City — Sarah Jessica Parker is the new spokesperson for the Barnes & Noble Nook, a Kindle knock-off of sorts. Given that most book sales are to women — the last figure I saw was 79 percent — a female spokesperson may not be a bad idea. Whether Ms. Parker will work in that role is another matter. Of course, short of valid testing, all anyone can do is opine and infer. I prefer knowing, but then, B&N didn’t retain me.
Too bad you weren’t on Oprah today — Volkswagen of America would have given you a new Beetle.
How many online commercials can you take? — Turner Broadcasting and Magna Global conducted a test wherein they found that increasing interruptive commercials during streamed TV shows does not appear to diminish viewership. The test was done in the lab, however. It remains to find out what happens in the real world.